Social media has become a medicine for all people in everyday life with an average adult spent two hours in a day and it will become an integral part of modern companies to operate directly.
What is Social Commerce?
E-commerce that makes use of social media is called “social commerce.” Through social commerce, eCommerce companies can use user-generated content by sharing it on the platforms where their products are sold.
Customers can research products of interest and, as a result, have more faith in their buying decisions because of the reliability of the content.
Social commerce offers an attractive alternative for unstructured small and medium-sized firms by providing a straightforward path to an online presence. Getting their wares seen on the big platforms can be challenging for a small vendor. Several companies have created social media accounts to reach customers online, including Facebook pages, Instagram accounts, and WhatsApp reseller groups. However, they need help with channel management. Reselling platforms facilitate merchants’ access to social commerce consumers by providing the necessary resources and services.
WAYS TO INTEGRATE SOCIAL COMMERCE INTO YOUR SALES STRATEGY
- Identify the most used platforms for ideal customer
Most B2B businesses have a well thought process to create an ideal customer profile that includes all the personal information of consumers and benefits from your product. For customers that sell to consumers, your ideal customer profile should include information such as how old your buyer is, what the interest is and what problem they are turning to your product to solve your issues.
- Share customer stories with social marketing
When it comes to purchasing a new product, buyers feel more confident in their decision knowing the product has a seal of approval from another buyer. Most buyers will do word of mouth marketing recommendations that influence their buying decisions.
- Optimize your social media account
Your company accounts are not your touchpoints but your personal account can serve as a personable extension of your company brand.
- Customer support
If your company is good at customer service then you got 50% of customers on your ecommerce website. Basically in social media commerce, there is a ticket raise system for customers which defines solutions for your problems.
Conclusion
Since customers are more likely to trust user-generated content-driven marketing than traditional marketing, we may expect to see a rise in its application in social commerce. Success in this market will largely depend on using voice and vernacular language. There are both established and up-and-coming businesses in the industry, but significant unfilled niches add to the sector’s allure.
FAQ
- Can I order through my Facebook account?
Yes, you can order from your personal account on Facebook and make hassle free payment options.
- Is there any refund or returnable during damage of the product?
Yes, it can be refunded or exchangeable. You need to read all the terms and conditions before buying any product through social media platforms.
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