Augmented Reality plays a vital role in enhancing the shopping experience of each individual as it helps customers to make perfect purchase decisions, which leads to increased satisfaction and decreased returns. The rise of augmented Reality is in the COVID-19 situation, where all shops are closed, and customers purchase through e-commerce websites, allowing them to have real-time interaction with products while remaining in their environment.
What is AR shopping?
Augmented Reality in retail enables buyers to virtually try on and test things using a mobile device (such as a smartphone) or VR headset. Augmented Reality (AR) can make customers feel as though they are physically interacting with things at a store, or it can show them how those products would look in their environments, such as their own houses or, in the case of fashion, on themselves.
Thus, AR is well-suited for use in marketing, as it enables customers to engage in pre-purchase activities such as digitally trying on apparel or makeup or overlaying furniture into a living environment to judge its size and appropriateness with the existing furnishings.
TRENDS ENCOURAGE AUGMENTED REALITY FOR E-COMMERCE
It results in adapting how customers rely on e-commerce platforms for their purchases. Even though COVID restrictions are over, online shopping habits haven’t changed, and people prefer online shopping channels than before.
ADVANTAGES OF AUGMENTED REALITY IN E-COMMERCE
- Reducing return rates of customer
AR offers an elegant experience with 3D visualization, visual try, and product demos, which helps to combat high return rates as customers can get valuable information before their purchase, which ultimately leads to a reduction in return rates.
- Improve customer relationship
The AR experience gives e-commerce brands an opportunity to not only engage with any consumer but also build a long-lasting relationship to increase the bond between high brands and consumers, which can result in increased conversion rates.
- Stand out from the competition.
By incorporating AR into an e-commerce website, customers can explore unique and innovative shopping experiences according to their filters, brands, sizes, categories, etc.
- Improve customer engagement
Due to additional benefits and up gradation, it will be easy to understand what exactly makes e-commerce so popular. The technology makes the AR experience outstanding and more powerful to make purchase decisions of consumers in real life by sitting in their workplace or home.
In this era, advancements are meant for AR online shopping to maintain a seamless user experience and don’t even have to leave the website as they save cookies of every website.
FAQS
- What will be the exact impact of augmented Reality on e-commerce?
The impact of Augmented Reality on e-commerce is very useful as it enhances user purchase decisions and provides you with the best product.
- How do augmented realities contribute to the growth of e-commerce?
It helps customer to preview products or experience services in their normal lives before buying. They can watch demo videos and learn how the effect is beneficial by purchasing it.
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